Six Degrees Of Health Goth
So I took my hand-sketched semantic network map from yesterday and did it again, properly.
1. Start at health goth, and look at the 3 related topics that Tumblr gives you. Write these down as sets of pairs:
health goth - street goth
health goth - seapunk
health goth - vaporwave
3. Ladder up from the 3 related topics, looking at each of their related topics. Do this process 6 times, building a list of pairs.
4. Import the dataset as a .csv file into Gephi as a list of directed edges.
5. Force Atlas 2 layout, weight node size by in-degree, and node colour by modularity.
6. Tweak node colour a bit manually so the different communities show up better.
Working assumption: Tumblr’s related tags are based on tags co-occuring in the same post. Consequently it’s based on user behaviour (not say hand of mod), and we can look at how tags are connected as a proxy for how Tumblr users think these ideas & concepts are related.
The relationships between tags loop round and keep interconnecting:
health goth —> seapunk —> grunge —> vintage —> retro —> hipster —> girl —> women’s fashion —> chic —> korea —> women’s fashion
Where a group of tags keep linking into each other - e.g. one around women’s fashion, chic, street style, korea, china and girl - that forms a community (in network terms). The modularity algorithm can detect which groups of tags are most closely linked like this.
1. 79 tags are within 6 degrees of health goth. Given that each tag has 3 related tags, that shows there’s a lot of interconnection between them (we could potentially be dealing with I think 364 tags: 3^0+3^1+3^2+3^3+3^4+3^5).
2. Health goth itself has in-degree of zero, aka none of the tags it links out to ever link back to it. This suggests it’s a small subculture
3. Vaporwave has the highest in-degree, of 6. Now, this is partly because it’s close to our starting point so it has more opportunity to gain “ins” - but moreso because it’s the hub for a number of different design/art aesthetics: net art, web art, webpunk, seapunk, the word ‘aesthetic’ and of course health goth itself.
4. HBA links round to itself - ok strictly speaking hba links to hood by air, but I aggregated the two to get a nice loop :0
5. Korea and China are huge tags around women’s fashion and chic. This is massively interesting. I’m seeing it around streetwear and street goth too, though it doesn’t show up in this map. As a teenager I grew up on the FRUiTS magazine books of streetstyle from Tokyo… But it’s now looking like Seoul’s stolen Harajuku’s thunder.
6. Women’s fashion is correctly punctuated, but mens fashion, mens clothing and mens style are not.